The Chili’s spring rebrand embraces a fresh, vibrant aesthetic that reflects the season's energy while staying true to the brand’s bold personality. A refreshed color palette introduces lighter, floral-inspired hues to evoke warmth and freshness. Playful, modern typography and dynamic layouts enhance approachability, making the brand feel more inviting for seasonal promotions. This cohesive update revitalizes the brand for spring, creating an engaging and contemporary visual experience across all touchpoints.